TikTok is introducing a updated setting that allows them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the service revealed that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this material is deemed mass-produced AI material, a term for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that many people like content created using AI tools, including computer-generated images to educational videos, and we want to offer the community the power to see more or less of that, based on their own likes,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its network labeled as made with AI. Overall, more than 100 million videos are submitted to the platform daily, making AI-generated material a limited percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they watch by accessing the content preference feature in the platform and choosing AI-made media. Other topics that can already be modified under the setting cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
The platform’s rules oblige creators to identify “realistic” AI-generated content, and it bans malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the platform will now attach an “AI-made” label to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to stop users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is additionally establishing a two million dollar AI literacy fund for specialists and institutions to create informative material about responsible artificial intelligence. This project will support educational bodies specializing in training computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid controversy over intentions to make redundant hundreds of review team members in the UK. The company is expected to cut 439 jobs in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. TikTok announced a notable drop in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
