"A household based in North London wants to find an extraordinary and qualified educator to support their youngest child on his first steps to growing into an English gentleman."
When reading this advertisement, you might easily overlook the wording "beginning" as just an expression.
But, it might be the crucial part of this unique job advert, as it seeks to find a tutor for a one-year-old.
Numerous of applications have already been submitted since the unidentified family posted their call for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the post has gained interest in the press, with several wondering why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is supporting the family in their hunt, stated that in spite of early skepticism, he considered the concept "visionary", and "innovative".
When he consulted the family, he noted they appreciated the unusual aspect of their request, and how immature their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to get a tutor, as they had held off until their older child was five, and by that point "cultural bias had by then set in".
But what did the family mean by "cultural bias"?
It's "comprehensive", he answered. "How you eat, the way you speak".
He explained the older sibling had picked up "extremely delicate, unspoken signals" from the family, and had taken on their cultural ways. The family told him they wished to avoid this pattern to recur with their new baby.
The plan: To bring in a British tutor, who should speak with RP, to influence the baby from the very start.
Natural Absorption
"A great deal of the education at the outset here is somewhat acquired indirectly," said Adam.
It's through this subtle influence that the family are expecting the child will adopt the UK customs they wish to instil.
He said the tutor needed to be somebody who went to "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The educator must be the right kind of person, they'll be carrying out things they may not realize they're doing, effortlessly," he added.
Money No Object
The family explained to him the selected educator should ideally also have familiarity of or interest in equestrian activities, skiing, artistic pursuits and instrumental training so as to shape the child in a broad spectrum of interests.
Furthermore though, he explained the family desired the tutor to sign up the child on a range of courses so the child would be "equestrian training and picking up an musical instrument by the time they are about three years old".
In the family's perspective, guiding their son grow into a "English gentleman" will lead to success and open doors.
"Taking into account the pros and cons of that, because it's certainly a class statement," he comments.
Yet, notwithstanding all this tutelage in "English culture", would the child adopt so-called cultural influence from the multicultural family he is raised by in any case?
"Certainly", said he. "The parents realize this might not succeed, but they've simply adopted the perspective of, 'why not attempt it and we'll proceed as soon as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the tutoring industry who have similar reservations.
Peter Cui, head and founder of an educational organization, who also offer private tutors, stated that "the process of becoming bicultural, or in fact, forming one's identity, is something that must be lived into, not manufactured."
Peter noted that he had relocated from the Far East to the United Kingdom at the period of childhood, and had been educated understanding and embodying dual heritages. He progressed to be educated at the University of Cambridge.
"The notion that an individual can serve as a embodiment of Britishness, an individual who can somehow transfer the qualities of a British gentleman to a one-year-old child, seems to me naive and impractical," he wrote.
"From my perspective, having a distinctly UK tutor from babyhood will will not automatically produce the goal they want.
"I did not have such a figure, and however I have been lucky enough to experience several of the situations they desire for their son."
He stated: "The fact is, personal identity should not be dictated from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Of course, English culture is something the CEO hopes can be instructed – and marketed.
"In my view the reality that the international society holds us in this light is something that we should be cherishing|valuing|appreciating